Posted on Apr 14, 2014
Image Credit: © Dreamstime.com
Posted on Apr 14, 2014
If you own a dental office you will have noticed a big shift in the dynamics of your workplace over the past decade.
It’s likely that many of your clients are from a younger generation that is much more technologically savvy, and that patients born between the late 70s and the early 90s (Gen Y) are now coming and even bringing their own children.
But how is it best to communicate with this generation? Do we still send letters to remind them of an appointment, or is it more effective to look for another means to keep your business in their mind.
The answer to this is simple: an email newsletter.
What is an email newsletter?
An email newsletter is a periodic email that you send to a group of people known as an ‘email list’ that you have collected over time.
Having an email list is a valuable asset in a dental practice transition because when it used effectively it can help you generate regular clients. If you are looking to sell your practice you will see a lot of benefit from being able to show a regular email newsletter to potential buyers.
This is a great way to contact your clients, in fact you can write an email and send it to more than a thousand people at the click of a button. It saves you a lot of time and money when compared to print methods.
If you or your staff have ever had to print and mail over 100 letters to remind clients of a check-up, you’ll know exactly what I mean!
How does an email newsletter work?
To start is simple, all you need is a service such as Aweber or Mail Chimp .
From there you can send out a friendly email as often as you want, preferably at least once a week. Make sure you include your logo, contact details, website address and any social media links that you have.
It’s also important to make the subject heading interesting and include valuable information in the newsletter so your clients get into the habit of opening it. You might want to recommend any health or dental related products that you think might be good for them or offer any promotions that you may be running.
It’s also good to educate them, so bring up common problems that they may not be aware of such as bruxism or halitosis.
Remember that they are reading an email, not a text book, so you want to make it scannable readable. This means breaking up the text into small paragraphs of no more than 3 sentences and highlighting any important things you don’t want them to miss.
Making sure you that your dental practice has a digital marketing strategy and stays on top of industry trends is vital. You might be comfortable with your way of doing things but you are running a business, so your intention should be to cater to the client.
It may seem complicated, but email marketing is actually very straight forward, get started today and see how a newsletter can help you get more clients.