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Resource Library: Marketing
Actionable tips and trends to elevate your brand, engage customers, and drive growth.
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Dos and Don’ts for Blogging
Ten years ago, a dentist could have been forgiven for questioning the validity of blogging and social media. Today, however, these channels have become essential tools for any dental professional hoping to add value to their practice. A dentist with an active online presence shows that he or she cares about educating his or her… -
4 Dentistry Marketing Trends to Look Out for in 2017
As the dramatic year that was 2016 comes to an end, it’s important to look towards the future. While it’s difficult to predict exactly how the economy will change in 2017, we can take measures to ensure our small businesses have the best chance of thriving. Adopting an effective marketing strategy can boost business and… -
The Importance of Client Testimonials and How to Use them to Grow Your Practice
Client testimonials can be one of the most important components of your marketing strategy. Many patients looking for dentists rely on word-of-mouth marketing – testimonials from friends and those they trust. Studies show that customer feedback can have a greater impact on your marketing results than other marketing avenues. Testimonials for your dental practice can… -
The Best Images for Your Dental Practice Website
Whether you’re preparing for a dental transition or just trying to grow your practice, images on your website make a difference. High-quality images have the power to educate patients and give them confidence in your practice’s ability to provide outstanding service. They are also an important part of developing your visual brand. Great images make… -
Marketing to the Anxious Dental Patient
Fear of the dentist is considered one of the top phobias, along with fears of heights spiders. Patients have dental fears for many reasons, including poor past experiences with other dentists, fear of the equipment used to perform dental procedures or general pain and discomfort around their mouth that may be exacerbated by dental work…. -
Smart Advertising for Dental Practices
Advertising is essential in today’s highly competitive world and to get noticed, your advertising choices must be smart. What is smart advertising and just how can you apply it to your dental practice marketing? If you don’t know the answers to those questions yet, you better read on… It All Starts with a Smart Plan… -
Tips To Market Your Practice for Back To School
The start of the new school year is an incredibly busy time for parents. As they get ready to get back into the swing of things, it can be difficult to get everything organized. For the busy parent, it often feels like there is too much to do and too little time. They might get… -
5 Tips to Make Your Instagram Dental Page Stand Out
Instagram is a great way to market your dental practice because it offers a different engagement than Twitter or Facebook. Why is that? Well, you don’t have to believe the adage that a picture is worth a thousand words, you only need to spend a few minutes on Instagram to discover that pictures captivate emotion… -
Facebook Dos and Don’ts
Facebook is a highly effective channel for your dental practice marketing, allowing you to create custom audiences and market multi-media to those audiences. The scheduling functionality ensures that even if you don’t have a marketing or social manager, you can communicate consistently with your target audience. To help you maximize your presence and make your… -
Creative Marketing Tips for Your Dental Practice
The current climate is ideal for marketing a dental practice because there are so many avenues available, so many insights, and so many people to reach with your message. Let’s take a look at how a little creativity can help you reach more patients. Start Local Concentrate all your marketing efforts on your locale initially,…