Everyone needs a dentist, and most people want the best, most affordable dental care available. But how do patients choose who to go to, or which practitioner is the best in their area? They’re influenced by the people around them: the reviews they read, the referrals they get, and the advertising they see. Fortunately, there…

With Facebook alone having more than 1 billion active users, social media as a tool to build your dental practice cannot be ignored. Social media has become an essential part of marketing for any small business, not only for promoting and sharing your business but also for providing the much revered social proof that businesses…

Markets and trends change, and eventually, there comes a time when your dental practice may need to be rebranded. If you have an established practice, you may just want to update your image. For example, maybe your logo needs a redesign, perhaps you’ve recently purchased a practice, or maybe you have a partner that has…

Twitter is a great way to share and grow your practice, promote your services or products, and get to know your patients. Navigating Twitter takes a little finesse, so consider this basic information before you begin. Setting Up Your Account The first step to navigating Twitter is to create a Twitter account. Choose a Twitter…

If you are looking to establish or maintain a reputable and profitable practice you will sometimes find it hard to balance being both a dentist and a businessman. Regardless of where you put most of your attention, you need to understand the importance of effective marketing. Much has been said in the last few years…

Do you ever feel like you are going around in circles with your marketing efforts? Well you shouldn’t. Marketing for the sake of marketing is simply a waste of time and resources. Having a specific plan in mind and setting tangible goals is important to the running of a sustainable business. If you’re struggling to…

Have you ever looked at the Google rankings and wondered how you can get to the top in the shortest time possible? You might be in competition with some huge businesses and think that there is no way you could match their SEO. This is particularly likely if their internet marketing budgets are much greater…

If you’re selling a dental practice, one way to boost your engagement with your local community is through social media.  An active Facebook page will establish you as an authority in your field and help to nurture relationships with the community. Here are five simple steps you can take to make your Facebook page stand…

Dentistry is a local business. Because of this, your marketing efforts will work best for people who are looking for a service close to where they live. So when it comes to search engine marketing, it is Google Maps local search that will bring your practice a lot of value. If you are looking at…